Another F for MSU Brand Management

The MSU football helmet. Never to be left alone.

If you ask any semi-read student of marketing, they would reveal to you the number one rule in brand management: consistency.  Well, Michigan State University will apparently have none of it, as they decide to fumble about and screw with MSU's athletic identity on the gridiron once again.  The Michigan State Spartans' football helmet used to be a decent mix of Duffy Daughtery and Darryl Rodgers.  Now it's just Sparty meet California, in reverse.

Textbook F performance in terms marketing creativity and originality.

Michigan State, please,  just stop it.  Leave it alone! You think you know what you're doing, but you just don't.  Now you're just being dangerous for no reason - and mostly to yourself.