Something something branding and wow factor.
It wouldn't be a trip to a mid-level bowl in depressing urban metropolis of Tampa, FL without an ill conceived and stale special edition uniform for the game.
Michigan has unveiled its version of the jerseys it will wear this January, and about the best I can muster is a big, hearty "meh."
Listen, I get it. This thing is happening, and it is going to keep happening. Michigan is going to play in these games and wear different uniforms so Dave Brandon can have press conferences about these new uniforms and then sell them at 80 bucks a pop to fans, all in the name of progress or branding or fleecing the fanbase -- whatever you want to call it.
But if we are going to insist on doing this once or twice a year, can we at least think outside the box? I mean, Jesus, blue shoulders? Michigan's special uniforms are essentially carbon copies of Michigan State's everyday uniforms? This is our idea of branding? Piggybacking on Michigan State's fruitless search for a coherent identity? Someone at Adidas looked at the regular white uniform and thought the best addition was blue on the shoulders?
All this almost makes me long for something like an Oregon uniform. I mean, if you really want to screw with what is already an incredibly popular and iconic brand, at least be creative about it. Either that or keep ripping off ideas that other people have had (hey, stripes on the shoulders, I don't think that's been tried before). The reason the UTL jerseys worked in some fashion was that they were at least different than anything you'd seen before (and in true Adidas fashion, we then saw them re purposed for both Nebraska and Wisconsin).
This request could backfire and lead to an ever-worsening line of jerseys like what Michigan wore against MSU in 2011, but hell, at least that was bold. If you're going to keep beating me over the head with your forward thinking, Dave Brandon, at least think forward.
That, or maybe use THREE STRIPES on the sleeves next time. Nobody's ever tried that.