This is Martavious Odoms's initiative to help out his hometown (also the home of Vincent Smith, Brandin Hawthorne and Richard Ash). The kickstarter goal is to raise $35,000 by Sept. 26. You can pledge anywhere from $1 up, and can receive a shirt or other items if you wish (or you can just donate). It's certainly a good cause. If you can't help out, at least try to share the link with other people.