It's not a new thing in college football, nor is it new at Michigan.
But thanks to social media platforms, Wolverines commits have found a podium from which to cast their grass-rooty, internal-recruiting message to others: "Hey, Brady Hoke has a good program in Ann Arbor. Come join me," they may say.
Michael Ferns, a 2014 linebacker out of Ohio, got creative with his "Project 135" movement. By all accounts, it was a massive success. He even had T-shirts. Back during his recruitment, Shane Morris did something similar by taking to social media to spread the Word of Hoke.
This thing is getting bigger.
Earlier this week, the Wolverines gained another proactive thinker when Birmingham Brother Rice's Alex Malzone, a 3-star quarterback, committed to them during a visit with the coaching staff.
"We can be roommates like Drake Harris and Wilton Speight," he could say to, oh, George Campbell, a 5-star receiver who's traveling further out of reach by the day--at least it seems that way.
Or maybe he could use that line on 2015 prospect Auden Tate, a 4-star wideout who's considering playing at The Big House.
According to Nick Baumgardner of MLive.com, Malzone is courting the hell out of everyone available.
Malzone had the following to say:
"I've been talking to a lot of guys the past couple days, just letting them know how special a place Michigan is, obviously it won't be for everybody. But I feel like it's one of the best places to be. I'm trying to let them know that. Some of have realized that. We're going to try to make this 2015 class as strong as it can be.
"I've talked a lot with Chris Clark, [4-star WR] Miles Boykin, Mike Weber, [4-star ATH] Brian Cole, [4-star DE] Darian Roseboro. And some other guys. But those are some of the guys I've talked to a lot, and talked with them about their interest in Michigan."
Roseboro is set to decide soon. Cole will probably be a last-minute call, and Boykin reportedly had a great visit...to Michigan State. Watch for him, as he's certainly an interesting prospect to follow. At 6'4" and 212 pounds, he was college-ready yesterday.
As for Weber, things appear headed in the right direction. Who knows?! A Twitter DM from Malzone to Weber could be enough to sway the Detroit Cass Tech running back's decision. It's certainly worth a shot, and Malzone is showing a great deal of leadership by walking the same path as past recruits. It worked wonders for Morris and Ferns, and it's a true sign of someone who's truly invested it all in his team.
Follow Maize 'n Brew's Adam Biggers on Twitter @AdamBiggers81