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The college athletics world was set ablaze yesterday with the official start to the era of name, image, and likeness (NIL). At long last, athletes will finally be able to capitalize monetarily from their fame after years of debate and legislation. While the long-term effects will not be immediately apparent, the process is already in motion.
Michigan put out its own explainer, though the text is fairly dry:
The time has come. The University of Michigan is fully supportive of student-athletes' ability to receive compensation for the use of their name, image and likeness #NIL #GoBlue
— Michigan Athletics 〽️ (@UMichAthletics) July 1, 2021
DETAILS: https://t.co/ZlaeWivVgg pic.twitter.com/yS2rd8qON9
The biggest beneficiary right now might be basketball’s Adrien Nunez, who is much more than an end-of-rotation option when it comes to TikTok and social media:
Meanwhile, the true money-making in Ann Arbor will come on the football side. Aidan Hutchinson announced a partnership with The Players Trunk, an organization co-founded by Wolverines Charles Matthews and Zavier Simpson:
My official merchandise is now being sold in an exclusive drop on the Players Trunk〽️ Get your merch now for this limited 200 jersey release! Link in bio pic.twitter.com/4J3guZr3G3
— Hutch (@aidanhutch97) July 1, 2021
Finally, with athlete compensation now legal, one particular alum is ready for some wrongs to be righted:
Ummmmmmm soooo …whoever has the key please hit me up. I need that key.. you know… the one to the secret room with the Banners…
— Chris Webber (@realchriswebber) July 1, 2021
Recruiting News
- The Michigan Insider ($): 2023 top-50 overall WR Carnell Tate has Michigan in top 10
- The Michigan Insider ($): 2022 four-star ATH Dillon Tatum narrowing in on decision
ICYMI at Maize n Brew
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