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Daily Brews: NIL action is quickly underway

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Michigan athletes are wasting no time to take advantage of the new Name, Image and Likeness policies.

Michigan v Maryland

The college athletics world was set ablaze yesterday with the official start to the era of name, image, and likeness (NIL). At long last, athletes will finally be able to capitalize monetarily from their fame after years of debate and legislation. While the long-term effects will not be immediately apparent, the process is already in motion.

Michigan put out its own explainer, though the text is fairly dry:

The biggest beneficiary right now might be basketball’s Adrien Nunez, who is much more than an end-of-rotation option when it comes to TikTok and social media:

Meanwhile, the true money-making in Ann Arbor will come on the football side. Aidan Hutchinson announced a partnership with The Players Trunk, an organization co-founded by Wolverines Charles Matthews and Zavier Simpson:

Finally, with athlete compensation now legal, one particular alum is ready for some wrongs to be righted:

Recruiting News

ICYMI at Maize n Brew

Around the State of Michigan at SB Nation