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‘Those Who Stay’ NIL campaign aimed towards keeping Michigan’s star players in Ann Arbor

Can this be as successful as the “One More Year” campaign last season? Valiant is sure going to try.

Syndication: Detroit Free Press Junfu Han / USA TODAY NETWORK

Shortly following the 2022 season, Michigan’s top Name, Image and Likeness (NIL) group, Champions Circle, revved up the “One More Year” campaign. This was a huge effort aimed at getting Mike Sainristil, Zak Zinter, Trevor Keegan, Michael Barrett and other key contributors back in Ann Arbor for...well...one more year.

Now, the NIL collective has officially launched the “Those Who Stay” campaign, with a similar in mind — retain as many of the Wolverines’ current star players for another year in college, whether it be from preventing them from going to the NFL or from entering the transfer portal and going to rival programs.

Juniors like quarterback J.J. McCarthy, running back Donovan Edwards, linebacker Junior Colson, safety Rod Moore, edge Josaiah Stewart and others have a decision to make following Monday’s National Championship — head to the NFL or come back to school for one more season. They are all eligible, as this is their third years of participation at the college level. No one would blame them if they did go, but it sure would be nice to keep them in Ann Arbor for another season.

Older players such as Braiden McGregor, Makari Paige and Trente Jones could also opt to go to the pros, so it’s imperative the Wolverines hang onto as many of their top players as possible. It’s especially important to do it this offseason, considering the difficulty of Michigan’s upcoming 2024 schedule.

That’s where the donors — and perhaps you — come in. Without donations to this campaign, there is zero shot of retaining some, if not most, of these players. However, if enough funds are raised, we very well could see McCarthy slinging the rock around the Big House against Texas on Sept. 7.

In the event you donate your hard earned money towards the fund and these key players do not return to college, your donation isn’t going to waste. Instead, the funds will be put into the other players who will be back, as “Those Who Stay Will Be Paid,” according to the fund’s website.

If you can’t or are unwilling to donate, the next best thing to do is share this post. Spread the word that this campaign is back and doing all it can to keep your favorite Wolverines with the program for one more season.

So if you are interested in donating to the “Those Who Stay” campaign, click here.