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Daily Brews: Adrien Nunez discusses social media fame, NIL

Nunez is a phenom on TikTok and is about to cash in thanks to NIL.

NCAA Basketball: NCAA Tournament-Florida State at Michigan Marc Lebryk-USA TODAY Sports

Adrien Nunez isn’t one of Michigan basketball’s biggest contributors on the hardwood, but he is among the most popular and well-known when it comes to social media. The senior from Brooklyn, New York has a whopping 1.7 million followers on TikTok. He hasn’t been able to cash in on any opportunities TikTok may have presented him due to the NCAA doing...well...NCAA things.

But now thanks to the Name, Image and Likeness (NIL) opportunities that are arising, that is all changing. He will likely be able to cash in on his TikTok videos, along with his own line of clothing that he launched last week.

With so much going on these days for college athletes, Nunez was on the latest edition of MGoBlue’s Defend the Block podcast to discuss NIL and how it is changing the game. He even broke down how he gained social media fame during the pandemic.

“I posted some videos, I posted like a highlight reel with me and a bunch of other alumni, and then I did one with Juwan and they did pretty well,” Nunez said. “It made me realize TikTok is one of the only apps where you can really reach an audience outside of your followers. You can grow your other platforms the fastest. So I was like, ‘I did it a couple times, I can do it again.’ So I just kept trying, videos kept doing well. I just kept tapping into whatever algorithm they have, and they kept pushing my videos out, and continued to grow so that’s what I’m doing.”

Nunez explained increasing his social media game was strategic — all in hopes he’d be able to cash in on his name, image and likeness at some point. Now, he will be able to do so, as will all other student-athletes around the country.

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