If you’ve ever been to Ann Arbor, Michigan, you’ve likely came across The M Den Store. If you’re a Michigan fan, you’ve certainly heard of The M Den, an officially licensed U of M retailer with a big collection of merchandise.
With players now being able to profit from their name, image, and likeness Michigan football players became the first in the nation to monetize off jersey sales thanks to a partnership with The M Den.
!— The M Den (@TheMDen) July 16, 2021
For first time ever, get a customized officially licensed @UMichFootball jersey with the name and number of current student-athletes!
SHOP NOW▶️ https://t.co/krrZOexK5W #GoBlue | #MDen pic.twitter.com/eAHHQohFjX
The jerseys will cost $120 for ironed on names and $180 to be sewn on. M Den owner Scott Hirth said that players will be paid over $10 per jersey sold, a figure Action Network’s Darren Rovell says is twice as good as what NFL players get per jersey sale.
Perspective: Deal for Michigan players at more than $10 a jersey sold with their name on the back is twice as good as what NFL players make per jersey. https://t.co/bQs1g8lRXr— Darren Rovell (@darrenrovell) July 18, 2021
While news like this will start to be commonplace throughout the collegiate landscape, this still marks a first and is a positive development for Michigan players. There are currently over 50 Michigan players who have signed an agreement with M Den for their jerseys to be sold, a figure that keeps rising. Numerous players have tweeted about the news and recommending people buy their jersey, one of which being five-star freshman QB J.J. McCarthy.
It is worth noting that the agreement is between M Den and players, not between M Den and The University of Michigan.
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