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WATCH: Name, Image & Likeness - The Impact on Michigan Athletics

NIL has the potential to be an extremely valuable tool for Michigan Athletics. Will they take advantage of it, though?

College athletics will never be the same. As of July 1, the NCAA has allowed athletes to profit off their name, image and likeness. Thus, the Michigan Wolverines have a powerful tool to assist in recruiting. Through commercials, appearances, sponsored social media posts, and many more opportunities, athletes will finally be able to make some money (legally) off their notoriety, and Michigan is a school well-positioned to take advantage of it.

Having one of the largest alumni networks in the world and a fair share of wealthy donors to boot, there’s plenty of attention thrown the Wolverines way. This attention bodes well for the ability of the athletes to form partnerships with businesses for sponsorship deals. But what restrictions has the university put in place? How has Michigan done thus far in response to this new rule? How will NIL change the landscape of collegiate athletics?

I answer all of these and more. It’s just the tip of the iceberg, but it’s truly exciting times to be a fan of college sports.

Below are the timestamps for each section in this video.

  • 00:00 - Intro
  • 00:38 - What is NIL?
  • 03:19 - University of Michigan NIL Policy
  • 07:29 - Effect of NIL on NCAA Sports
  • 09:34 - How’s Michigan doing with NIL?